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Bordeaux at the Aperitif: A New Way of Savoring
In collaboration with Bordeaux wines
Bordeaux wine, traditionally associated with meals, is taking a modern turn by becoming a must-have for aperitifs. This new consumer trend favors lighter, more refreshing wines, ideal for moments of conviviality. Dry, lively and fruity white wines, as well as rosés, are particularly popular with aperitifs for their freshness. Even Bordeaux reds, often perceived as powerful, are reinventing themselves with fruitier, more supple cuvées, ideal for serving slightly chilled.
Crémant de Bordeaux, with its fine bubbles, adds a sparkling, festive touch, perfectly suited to these shared moments. At the same time, wine bars and restaurants are innovating by offering cocktails based on Bordeaux wines, combining creativity and tradition.
This trend reflects a change in consumer habits, with consumers eager to discover wine in a more relaxed way, while taking advantage of Bordeaux's diversity and expertise. In this way, Bordeaux is adapting to new expectations, while remaining rooted in quality and authenticity !
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